Red Funnel: Creativity, storytelling and tourism in action

New campaign launches celebrating the Isle of Wight's unique character

MTCP partner Red Funnel has launched a bold new advertising campaign designed to showcase what makes the Isle of Wight "Wonderfully Different". The campaign stars comedian and writer Diane Morgan, who explores some of the Island's most distinctive attractions, landscapes and local traditions using her trademark humour.

The campaign highlights everything from dinosaur fossils and red squirrels to blue wine, garlic ice cream and miles of unspoilt coastline. By taking a different approach to traditional tourism advertising, Red Funnel hopes to help more people discover everything the Island has to offer and raise awareness of the destination among UK holidaymakers.

Behind every major marketing campaign is a team of creative and commercial professionals working together to bring it to life. From marketing, communications and content creation to video production, design, tourism and customer experience, campaigns like this demonstrate the wide variety of careers that support the maritime, transport and visitor economy sectors.

For young people considering their future, it's a reminder that the maritime and transport industry offers far more than operational roles. Creative, digital, commercial and customer-focused careers all play an important part in helping organisations connect with audiences and promote regional destinations.